Mon Jan 21
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Festival Landing:
Adobe Users Group Networking Event
6:30pm - 8:30pm
410 S. Michigan Avenue, Suite 433
Chicago, IL 60605
seating is first come; first serve;
free for all badge holders
presented by the Adobe Users Group
Google Search Engine Optimization
presented by Adam Howitt
Topics include:
• Using Google tools to optimize content for business results
• Finding the right messaging can make or
break the success of your website.
• Learn how to manage the risk associated with
changing content and how to measure the effectiveness of your work.
• Use Google Analytics to dig into your site statistics and get
answers and give a brief overview of the Google Website
Optimizer tool.
Adam has been published on ColdFusion, SQL and AJAX development and maintains a professional web development blog, which features coding tips and approaches. He has spoken at the Gilbane Conference on Content Management and Web Content 2007 where he received the highest rating of the speakers for his presentation on Google Analytics and the Website Optimizer. He now works as an independent Google Analytics specialist, helping clients maximize their search engine exposure.
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